What is Digital Marketing?
As opposed to the traditional methods of marketing, one form of marketing called digital marketing has replaced the traditional methods like advertising on hoardings, radio, television, etc. It is now the era of digital marketing where the products or services that the marketer wishes to promote is done through digital medium involving the internet, social media, blogs, websites, and so on. it has proven to be the most cost-effective and outcome measurable media. this form has overtaken all the methods of marketing and will soon become the primary method of marketing.
Scope of digital marketing in India regarding different sectors:
Businessmen have increasingly witnessed and recognized the potential in digital marketing and have become more digitally aware, many of them have started increasing their investment in digital marketing with the motive of gaining a strong customer base in the digital arena, they have specialists who curate the blogs and the content in the websites to increase traffic (more people view the products/services they offer in the website or any social media handle) they are very well aware that majority of the leisure time of the consumer is spent on the internet and therefore they need to draw their attention to the products/services that they have to offer only way possible is by engaging into marketing campaigns and ensuring that it reaches the maximum number of people, marketing campaigns developed can be accurately targeted with measurable results which are not possible in the case of traditional methods.
Scope of Digital Marketing for jobs/career:
In the times when digital marketing was in the phases of growth, it still created a good number of jobs for people, pandemic it was noticed that this field remained undisrupted due to its digital nature and there has been a forecast that it is likely to create more jobs in future. The presence of digital marketing exists in almost every field ranging from copy, design, Marketing, HR, Finance, and so on, we can therefore infer that there is a positive relationship between growth in digital marketing and growth in all of these fields, this information guarantees us that there is a potentiality of development of jobs in sub-sectors which will increase employment among young students, the most captivating part is that this field pays well, not only work in a company but a student can also take the path of freelancing in this field and earn a lot.
CAREER OPTIONS AVAILABLE:
The career options available to students whilst they chose digital marketing are tremendous, with a lot of options available, students are actually exposed to a lot of career paths they can opt for.
Following are the options available to the students.
- Search engine optimizer
- Website designer, Graphic designer
- Search engine marketer
- UI/UX Designer
- Social media marketing
- Influencer
- Social media optimizer
- Digital marketing analyst
- Content writer and so on...
Summary:
With all the cues in hand, we can infer that digital marketing has a lot of scope in India because it is cost-efficient as businessmen can market their products/services and reach the maximum number of customers and potential customers at a fraction of the price, not only is it convenient for businessmen but also to the customers since it enhances their knowledge regarding offerings in the market during their leisure time and it's more convenient for them to shop online rather than going all the way to the mall. Students on the other hand gain a chance in technical and creative careers which pay more and pave the way to a lot of opportunities in the field. Many digital marketing courses provide certification upon completion which can be added along with the resume to enhance the chances of getting employed thus flourishing your career.
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BISJHINTUS
Bisjhintus is formed based on the thought that an investment in knowledge always pays the best interest. This organization believes that the only way we can grow is by way of learning. This noble thought is very well inculcated in the organization’s value system as well.
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